AI Ads & Measurement: A new “AI agent” advertising wave is running into the same old problem—proving whether ads actually work—yet there’s still no shared standard, so most systems remain proof-of-concept. Public Safety Tech: Scotland’s police watchdog says live facial recognition (already used in parts of England and Wales) should be explored to prevent football hooliganism, alongside other “modern technologies.” Autonomous Mobility: Uber, Verne and Pony.ai have launched robotaxis in Zagreb, with a safety operator at first and plans to expand across Europe. EU Industrial Policy: EU member states are split over Brussels’s “Buy European” procurement push, including “Made in EU” and low-carbon preferences for sectors like batteries and net-zero tech. AI Regulation: The EU AI Act’s Article 50 transparency rules are now in force, with new guidance on how companies should label AI interactions and AI-generated or manipulated content. Digital Rights: France’s constitutional court blocked a proposed under-15 social media ban, citing freedom of expression and inadequate privacy safeguards. Energy & Industry: LS ELECTRIC and LS Cable & System are showcasing next-gen grid tech in Paris, targeting HVDC and AI-enabled data centre power solutions. Healthcare Research: German researchers report a mechanism by which aggressive colorectal tumours may evade immune surveillance via WNT-driven changes to the surrounding tissue. Climate & Risk: Europe’s wildfire crisis continues to escalate, with smoke and health impacts adding pressure to already strained emergency response systems.